Bris / Google BAdWords

Anyone who goes online searching for help and advice about suicidal thoughts, self harm or eating disorders will notice that the larger portion of the results instead do the exact opposite from helping. To help raise public awareness, and put pressure on Google to change the situation, we released a list of the most searched keywords and phrases that led children into Swedish child helpline Bris website. And to gain further traction, we timed it together with the release of Googles’ annual list “How the swedes searched”.